Babolat advertising
Babolat is partnered with Tennis Magazine to enhance all its products thanks to good players as Rafael Nadal or Andy Roddick. It appears that all victories of players who use a Babolat raket are taken into account to improve the brand image. Indeed, if everybody can see that Nadal is everytime a winner thanks to his raket, they are going to buy such a product to be better.
For instance, Babolat organised an exceptional day of pure tennis with “the Grand Slam in Grand Central” in New York where the media was invited to meet Team Babolat players in order to discover all new products launched by the brand. On the other side all tennis players were invited to answered questions from their fans.
You can visit the two following websites if you want:
Does Tennis Magazine have a web site. If so, you should have provided a link to it.
JH